I’m Sergei a digital designer and art director with focus on creating emotional connection between people and technology.
Live in Portugal
Work experience
MuseScore, Lead Product Designer
2023 – Present
Lead product design at MuseScore. I work across all levels—from shaping the strategic product vision to translating it into actionable everyday design tasks.
Product design within the growth team, leveraging A/B experiments to identify and validate new directions for product development.
Initiate and lead the step-by-step transition of the product to an accessible design system, and developed comprehensive interface animation guidelines.
Etheric OU, Art Director and Product Design
2022 – 2023
Designed Web3 mobile and web apps from zero to MVP — from branding and UX/UI to motion design and rapid prototyping. Organized design hackathons for a variety of clients.
Worked in iterative cycles to quickly validate concepts and deliver to the internal development team.
Raiffeisen Bank, Retail Design Leader
2020 – 2022
Led the retail product design team and shaped the strategic design vision for Raiffeisen’s mobile banking apps on iOS and Android.
Acted as a bridge between design and business stakeholders, aligning user experience with business goals.
Mentored and supported the growth of the in-house design team.
Developed forward-looking product concepts tied to long-term strategic objectives.
Cuberto, Senior Designer –> Art Director
2016 – 2020
Crafted digital products from 0 to MVP, working with both startups and global companies like CISCO, FIFA 2022, and VISA.
Led a team of 8 UX/UI designers and 1 illustrator, fostering collaboration and high design standards.
Worked closely with in-house developers to ensure seamless handoff and implementation.
M18, Designer
2014 – 2016
Small and effective web studio based in Saint-Petersburg. Handmade sites mainly for real estate and others.
My design principles
Design should be scalable
Base design decisions around the customer’s needs
Let interface celebrate emotional moments, respond with demand
Design have to be accessible and interactive by default
Copyright is a part of user experience